JCPenny is an iconic retailer with operations in over 850 stores. Over the years, the retail industry has been jilted by fast fashion brands and insurgents entering the market. However, with the appointment of Jill Soltau, there is hope that JCPenny will turn profitable again. Soltau has more than thirty years of experience in the retail industry previously serving as CEO and President of Jo-Ann Fabric and Craft Stores. Over the course of her career, she has held many senior positions in merchandising, planning, and brand management prior to entering the C-Suite. Her passion for the consumer and exceeding expectations through quintessential quality and care shows immensely through her value-based research. Under Soltau’s leadership, JCPenny should lead to loyal customers with high retention rates.
