In charge of guaranteeing the non-profit’s health plan fits every desire of its nearly 400,000 Medi-Cal members in LA and San Diego counties, Kristen Cerf takes over as CEO and President of Blue Shield of California Promise Health. Along with developing a Medi-Cal health plan, Cerf will produce a growth strategy for the organization in hopes of supporting more members across California. An attentive and tactical exec, Cerf brings a strong background of achievements and industry experience to Blue Shield Promise in order to give first-rate care for existing and future members. Cerf joined Blue Shield of California as Associate General Counsel moving to Chief Legal Officer and more recently as VP of Medi-Cal Growth Strategy. The start of her career includes working at the Department of Managed Health Care, offering legal counsel for Molina Healthcare, and private legal practice counseling clients involving regulatory compliance issues.
