Laura Alber, CEO of San Francisco based Williams- Sonoma, Inc., exceeds expectations by smartly managing different company software platforms through investment in technology, improved shipping methods, customer service, and other revenue producing sources. Alber joined Williams-Sonoma in 1995 as a senior buyer in the Pottery Barn subsidiary brand. Through a series of promotions, she became President of William Sonoma where she headed global supply chain, distribution, and logistics, later preparing her for the role of CEO. Alber feels that WSI is set to outperform its lifestyle competitors because of their superior lifestyle merchandise, collaborative and creative culture, and international expansion plans. New market spaces WSI has entered to expand their multi- channel brand include Pottery Barn Kids, PBteen, PBdorm, West Elm and West Elm Market, Mark and Graham, Rejuvenation and the WS Agrarian collection.
